Cashmere Clothing Brand

Business Overview

Founded in the 1960s in Ripabianca, in the Deruta area, the brand grew from a small workshop to develop a retail presence, including internationally, built on the quality of its yarns, attention to detail, and manufacturing culture. Since 2020, the Nucci family has been leading the relaunch of the brand with a vision focused on strengthening its identity, positioning, and development, enhancing its manufacturing tradition and driving its growth across national and international markets.

Today, the brand is guided by the Artistic Direction of Maria Paola Spaziani, who has interpreted its contemporary evolution with a coherent and dynamic vision, introducing targeted mini-collections and a more direct dialogue with the market. From this new phase, a path of relaunch and development takes shape, where identity and innovation coexist, symbolically represented by the Phoenix, an expression of continuity, renewal, and new design energy. One of the first brands in the Umbrian cashmere district, the brand was relaunched from a situation of complete operational absence, with no sales network, production supply chain, or commercial presence.

Development of mini-collections, opening of the factory store in the historic headquarters, and activation of e-commerce and social media channels, alongside the rebuilding of a supply chain made up of small Umbrian producers. The project involves the entry of an industrial or financial partner, with retail development, the opening of showrooms in strategic cities, and the integration of new digital tools.